WHY SPARK?

We believe in journalism. Reviews of motorcycles by professional motorcycle journalists who have built  careers riding hundreds of motorcycles in hundreds of locations. Journalists who know where a motorcycle falls within the spectrum, know the history and know their stuff. From a dirt road in Peru to a racetrack on the coast of Australia to the big party in Sturgis, our writers have been there.

The format is an online magazine. Why? Because it is the best and most immersive reading experience.